Alessandro Bertoni Named Director of Marketing and Communications
at Saint Michael’s College
Vice President of Enrollment and Marketing, Sarah Kelly, has announced the appointment of Alessandro “Alex” Bertoni as Director of Marketing and Communications. With over 18 years of experience in marketing, including 7 years in higher education marketing, Alex brings expertise in the development and implementation of marketing strategies based on data and analysis to successfully define and differentiate institutions, products, and services. While at Champlain College from 2003 to 2010, Alex led the marketing and communications efforts during a significant period of enrollment growth. His leadership is hailed as collaborative and innovative.
In addition to work in academia, Alex has engaged in marketing efforts in community and online banking, as well as renewable energy. Alex holds a bachelor’s degree in finance from the State University of New York at New Paltz and has a Master’s of Business Administration from the University of Vermont. Alex will assume his responsibilities at Saint Michael’s College in July 2015.